Increasingly, we've been receiving orders for custom temporary tattoo business cards. That's right: temporary tattoos intended to be distributed as business cards. We've seen orders from a wide variety of industries, a significant portion coming from real estate agents and local artists.
Designing your custom tattoo is as simple as submitting the logo you already use and including information like your address, website and social media sites. But there are a few things to keep in mind when designing a temporary tattoo business card. Make sure to take full advantage of every element a temporary tattoo has to offer by keeping these two things in mind:
Full-color logo on the front
A corner store front: $7500 a month. Ad in the local paper: $125. Your logo as a temporary tattoo: priceless. A temporary tattoo in and of itself draws attention, whether it is applied or not. It sparks interest and conversation. This is why it's a great (and inexpensive) tool for promoting your brand.
Generally, printers of temporary tattoos use a 4-color process. This means that you won't pay extra for color and the logo on the front of your tattoo will be your custom business colors.
A little known fact is that the back of the tattoo is just as customizable as the front. Take full advantage of this by including the company address, website and social media information. Keep in mind that this information will appear in black and white, not color like the front.
Most temporary tattoo business cards are not meant to be applied. After all, who really wants to wear the GEICO gecko or the picture of a local real estate agent? Some may apply the tattoo for fun, but most will leave it on their desk, post it on a bulletin board or give it to a friend. Temporary tattoos are fun and unique: that is why they're kept and passed around. As a marketing tool, that equals more impressions.
A temporary tattoo business card: a smart, inexpensive way to promote your company.
Amber Golden serves as marketing communications specialist for Tattoo Manufacturing. http://www.tattoosales.com